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Lopez Launches 1st Men's Juice

Lopez Launches 1st Men's Juice

by Julie Naughton

Posted Friday May 09, 2008

From WWD Issue 05/09/2008

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 Comments

454785

National advertising in men's lifestyle magazines will begin in September. The ad, shot by Peter Lindbergh, "continues the story we began telling with Deseo for Women," said Bond. It features a barely dressed Lopez in a skimpy brown bikini and a male model lounging behind her in a hammock. Its tag line is "Let desire lead you."

In December women's fashion, beauty and lifestyle magazines, Coty will run a masterbrand campaign featuring both Deseo projects.

Coty is aiming for 25 million scented impressions for Deseo for Men, and plans vials on cards, scent strips and an Internet promotional campaign at jenniferlopezbeauty.com offering samples at launch.

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