For the last 20 years, Kate Moss has been the world’s most famous model, celebrated equally for her killer sense of style and striking looks. Now, at 35, her influence is more far reaching than ever, as her interests have grown to include designing a fashion line with Topshop and collaborating on a hair care brand with hairstylist James Brown, plus developing an expanding collection of fragrances with Coty. (Note to marketers: She’s also keen to work on a makeup line.) Her latest scent, dubbed Vintage, plays on her famed fashion sense and love of clothing from bygone eras. WWD Beauty Biz recently spoke with the supermodel about her very fashionable life, her myriad inspirations and why she loves being in a jam.

WWD: How do you define beauty?
Kate Moss: It sounds really corny, but I think that if you’re beautiful inside, it shows on the outside for sure. You can be a pretty face, but if you’re not a nice person, it just doesn’t work. I’m not traditionally a beauty, but apparently people think I’m all right. If you’re a nice person, it definitely helps.

WWD: What inspires you?
KM: Films and books, lots of different things. And music.

WWD: How do you channel your creativity?
KM: I write sometimes, or I’ll draw. It all depends what’s around. If I’m with my daughter, I’ll paint. I make jam. It’s kind of creative when you make jam. In the country, I get creative withwhat I have in my house. I just did my dressing room [with my former personal assistant who now designs interiors] and that was quite a good creative process. It’s heaven. We did it together. I wanted it to be a space, not just a closet. I wanted it to be a room you could feel comfortable in and hang out in without just being a wardrobe.

WWD: Do you have a mentor?
KM: My close friends, probably. There are lots of women I look up to, but mentors are someone you talk to and not just admire. A lot of my friends that I trust are my mentors. They would say, “Oh no, Kate, that’s not a good look.”

WWD: Do you have a motto?
KM: There are loads. There’s “Nothing tastes as good as skinny feels.” That’s one of them. You try and remember, but it never works.

WWD: What do you do to relax?
KM: I’ve got a steam room now, I go in there. It’s heaven. I steam and then go to the relaxation room and cool off. In the country, I go for walks and hang out and make jam.