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Josie Maran Expands, Eyes Backer

Josie Maran Expands, Eyes Backer

by Rachel Brown

Posted Friday September 11, 2009

From WWD Issue 09/11/2009

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Josie Maran uses the invented term chic-ology to describe her namesake beauty brand’s blend of upscale and green positioning — and she hopes consumers will buy into the concept as Josie...

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Josie Maran uses the invented term chic-ology to describe her namesake beauty brand’s blend of upscale and green positioning — and she hopes consumers will buy into the concept as Josie...

Read the full article by SUBSCRIBING today!

Subscribe now to WWD.COM, for complete access to breaking news and events that shape the worldwide Beauty Industry.

Subscription includes:

• Immediate access to breaking Beauty news 24/7, now via WWD Mobile.
• Beauty content everyday on the dedicated Beauty channel.
• Beauty coverage in WWD Morning Report daily email newsletter delivered right to your inbox.
• Downloadable PDF of WWD daily issues for immediate worldwide access.
• Full access to all of WWD.COM including 12months of Archived content.
• Search, comment on, clip and save articles and images.
• Read it anytime, anywhere.
• Start your subscription now for only 27 cents per day!

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