WWD.com/beauty-industry-news/hair/wella-goes-for-the-glow-with-new-illumina-color-6483502

hair

November 13, 2012

Wella Goes for the Glow With New Illumina Color

The Procter & Gamble salon hair care brand is being trumpeted as the biggest color innovation of the last 20 years.

By Susan Stone

hair/news

BERLIN — Wella Professionals’ new hair dye formula, called Illumina Color, is stepping into the limelight.

The Procter & Gamble salon hair care brand is...

Wella Goes for the Glow With New Illumina Color

The Procter & Gamble salon hair care brand is being trumpeted as the biggest color innovation of the last 20 years.

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