WWD.com/beauty-industry-news/hair/loral-looks-to-up-treatment-usage-among-us-women-6489659

hair

November 15, 2012

L'Oréal Launching Advanced Haircare Line

Beauty brand is adding impetus to a growing momentum toward more sophisticated, technology-driven hair care.

By Belisa Silva

hair/news

Call it the newest bundling plan.

As hair care continues to take its cue from skin care, manufacturers are pushing the notion that more is needed than just shampoo and conditioner. L’Oréal...

L'Oréal Launching Advanced Haircare Line

Beauty brand is adding impetus to a growing momentum toward more sophisticated, technology-driven hair care.

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