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June 21, 2012

Living Proof Unveils Style-Holding Hair Primer

Industry sources estimate Prime Style Extender, $20, could generate $8 million to $10 million in its first year.

By Belisa Silva

hair/news

Long live the hairstyle. At least that’s the hope of hair brand Living Proof, which in September will unveil a new product, said to hold any look in place for twice the time of other similar...

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Latest Articles from Beauty

Living Proof Unveils Style-Holding Hair Primer

Industry sources estimate Prime Style Extender, $20, could generate $8 million to $10 million in its first year.

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