Women’s Wear Daily
04.23.2014
hair
hair

Hair Care's Hottest Prospects Get Ready for 2009

The hair care aisle is being primed for a slew of new items, hitting mass stores in the first half of next year.

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 TRESemmE 24 Hour Body Collection
The hair care aisle is being primed for a slew of new items, hitting mass stores in the first half of next year. The estimated $5 billion category, which is holding its own despite the economy, with flat sales in the styling segment and a 1 percent increase in shampoo and conditioner sales, is set to receive products that target everything from layers to waves to consumers seeking fuller hair. Some highlights include a sulfate-free range from L’Oréal Paris, one that might help the brand get a foothold on the category, as well as an entire line that addresses layers, complete with a snappy tag line that might inspire women holding onto their purse strings to try something new.


TRESemmé 24 Hour Body Collection

Defining characteristics:
A range of prep, styling and finishing products created for women seeking voluminous styles.

Claim to fame: Items contain Volume Control Complex, a blend of polymers designed to block humidity for up to 24 hours.

Standout item: 24 Hour Body Sculpting Spray Gel has a trigger that evenly sprays product over hair.

Availability and price: The range is available in March at mass retailers nationwide. Products are priced at $3.99 each.

* The name of the TRESemmé product Versatile Creme has changed to Weightless Creme.
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