WWD.com/beauty-industry-news/hair/frieda-enters-hair-color-arena-3333921
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John Frieda Enters Hair Color Arena

John Frieda Precision Foam Color line launches in the U.K. next month.

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John Frieda is for the first time getting into the hair color category with a new line called Precision Foam Color, which launches in the U.K. market in November.

As the name suggests,...

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