WWD.com/beauty-industry-news/hair/drybar-to-launch-product-and-tool-line-6551262

hair

December 20, 2012

Drybar to Launch Product, Tool Line

The collection, which is designed to be at once cheeky and effective, will roll out exclusively to Sephora and the salon's locations in March.

By Belisa Silva

hair/news

While many beauty brands look to conquer the industry via category expansion, Drybar founder Alli Webb is more than happy to remain focused on doing one thing and doing it well — really well....

Drybar to Launch Product, Tool Line

The collection, which is designed to be at once cheeky and effective, will roll out exclusively to Sephora and the salon's locations in March.

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