“Just like with skin, everyone ages differently,” says Paul Schiraldi of L’Oréal Professionnel. “It usually begins around the age of 35. We’ve found that there’s a 10 to 20 percent loss of density in individual strands over each progressive decade.”
What’s more, says stylist Frédéric Fekkai, one’s chronological age doesn’t necessarily correspond with the age of your hair. “There are a lot more people using color and chemical services at a younger age,” he says, “as well as a lot more [environmental] pollution, which all contribute to aging hair.”
But with knowledge comes power and as technology has advanced, so have the treatments. Phyto and L’Oréal have new regimens that focus on redensifying thinning hair, while Logics addresses replenishing dry, damaged hair and maintaining color.
Jonathan Antin’s new Ionic Balance Technology shampoo and conditioner tackle breakage with a blend of tourmaline and amethyst ionic crystals, said to make hair more manageable and soft.
“The ingredients are key,” says Antin. “They’re packed with the highest level of antioxidants, which are just as beneficial to the hair as they are to the skin.”