The salon giants are looking to capitalize on the Brazilian Blowout hair-straightening controversy.
Bumble and bumble, the Estée Lauder Cos. Inc.-owned brand, and L’Oréal...
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hair
August 25, 2011
Bumble, L'Oreal Enter the Straightening Fray
Both salon brands are coming out with their own versions of hair-smoothing treatments that are formaldehyde free.
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