WWD.com/beauty-industry-news/hair/bumble-loreal-straighten-up-for-fall-5089481

hair

August 25, 2011

Bumble, L'Oreal Enter the Straightening Fray

Both salon brands are coming out with their own versions of hair-smoothing treatments that are formaldehyde free.

By Andrea Nagel

hair/news

The salon giants are looking to capitalize on the Brazilian Blowout hair-straightening controversy.

Bumble and bumble, the Estée Lauder Cos. Inc.-owned brand, and L’Oréal...

Bumble, L'Oreal Enter the Straightening Fray

Both salon brands are coming out with their own versions of hair-smoothing treatments that are formaldehyde free.

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