Alterna Outlines 2012 Expansion Strategy

The natural but high-performance professional line is poised to generate between $35 million and $55 million by end of the fiscal year.

By Belisa Silva

hair/news

For Alterna, lately there’s no such thing as a bad hair day.

After sales gained 54 percent in fiscal 2011, Alterna — positioned as a natural but high-performance professional...

Alterna Outlines 2012 Expansion Strategy

The natural but high-performance professional line is poised to generate between $35 million and $55 million by end of the fiscal year.

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