WWD.com/beauty-industry-news/fragrance/zirh-aims-to-raise-profile-with-new-men-s-fragrance-1552911
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fragrance

Zirh Aims to Raise Profile With New Men's Fragrance

Men's grooming brand Zirh is aiming to make a bigger statement in the fragrance market with the introduction in September of a new men's scent called Ikon.