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fragrance

October 11, 2012

Versace to Launch Eros Men's Fragrance

Donatella Versace delved deeply into Greek mythology to find the key to scent’s positioning: unbridled sexual attraction.

By Pete Born

with contributions from Cynthia Martens

fragrance/news

For Versace’s first men’s fragrance in five years, Donatella Versace delved deeply into Greek mythology to find the key to scent’s positioning: unbridled sexual attraction.

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Versace to Launch Eros Men's Fragrance

Donatella Versace delved deeply into Greek mythology to find the key to scent’s positioning: unbridled sexual attraction.

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