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WWD.com/beauty-industry-news/fragrance/versace-set-to-launch-eros-mens-fragrance-6403586

fragrance

October 11, 2012

Versace to Launch Eros Men's Fragrance

Donatella Versace delved deeply into Greek mythology to find the key to scent’s positioning: unbridled sexual attraction.

By Pete Born

with contributions from Cynthia Martens

fragrance/news

For Versace’s first men’s fragrance in five years, Donatella Versace delved deeply into Greek mythology to find the key to scent’s positioning: unbridled sexual attraction.

Versace to Launch Eros Men's Fragrance

Donatella Versace delved deeply into Greek mythology to find the key to scent’s positioning: unbridled sexual attraction.

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