WWD.com/beauty-industry-news/fragrance/turning-to-old-hollywood-for-new-gucci-fragrance-5981382
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Curtain Raiser: Gucci Première Set to Launch

The label's newest fragrance is infused with Old Hollywood charm and will be fronted by Blake Lively.

fragrance/news

MILAN — Gucci is gearing up to launch a new fragrance infused with Old Hollywood charm and fronted by Blake Lively.

Inspired by the couture line of the same name that...

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