fragrance
fragrance

Stella McCartney Talks Fragrance in London

Designer hosts breakfast to promote re-launched Stella scent.

FOOD FOR THOUGHT: “The next fragrance will be guacamole-inspired,” Stella McCartney joked during a breakfast Wednesday to mark the re-launch of her first scent Stella, which originally hit counters in 2003. She was referring to the dollops of guacamole framing the poached eggs at the morning event that took place at Ladurée at Harrods in London.

Although the Stella fragrance — which includes rose essence and woody ambers — is fundamentally the same, the packaging has changed. It features a plum-colored outer carton covered in embossed gold polka dots. Also, it is now made by Procter & Gamble Prestige, which took over the license last September from YSL Beauté.

“It’s a very personal fragrance for me, and was very ‘under-thought’ — and very emotional," added McCartney, who also talked about shooting the ad campaign with Lara Stone. “We wanted it to have a timeless element – and I’ve always wanted to work with Lara in beauty or on a campaign. Although she’s young and gorgeous, I liked having that tiny bit of maturity — and she is really sexy, isn’t she?” The images, she added, had minimal airbrushing.

Mert Alas and Marcus Piggott shot Stone in London, and the campaign is accompanied by a 15-second video with a soundtrack by the all-female rock band Warpaint. Harrods will have the U.K. exclusive until Aug. 1, when there will be a worldwide rollout.

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