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fragrance

Roger & Gallet Poised for U.S. Growth

Roger & Gallet, the pioneering French personal care brand, has a new positioning — and it's private. Private luxury, that is: Luxury that is intimate, to be used in the privacy of the home, not a luxury brand tied to social status.

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Extensive point-of-sale sampling, will help get the brand into consumers' hands, said Melard, who is hopeful for the brand and its expansion.

"We are very lucky to have in our hands something that is so true," he said.
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