PARIS — Rochas is introducing the second installment of its Les Cascades fragrance line for women, called Songe d’Iris.
Like its predecessor, the new scent is fresh. However, there’s a “serenity, quietness” to this edition, according to Rochas’ in-house perfumer, Jean-Michel Duriez.
In spring 2012 Rochas kicked off Les Cascades with Eclat d’Agrumes, which is meant to give the impression of heat and freshness simultaneously. Its key ingredient is mandarin.
“For the second one, we really wanted to speak again about freshness, but in another way,” said Duriez. Here, the key note is iris, which is mixed with accords of white aqueous flowers and fig milk plus resinoid.
Olivia Palermo remains the face of Les Cascades fragrances. For Songe d’Iris’ print campaign Giampaolo Sgura photographed her near the fountain in Paris’ Place des Vosges. Palermo described the advertisement as “very soft, and I think it really captures the Paris feel that we were going for.”
In the campaign, she sports a lavender-colored, strapless bodysuit designed by Rochas creative director Marco Zanini.
“Lavender is one of my favorite colors….I think it fits perfectly,” she said.
Songe d’Iris’ bottle cap is the same as that of the other Rochas eaux.
Les Cascades stems from a lineage of fragrances: Eau de Rochas Fraîche from 2010 and Eau Sensuelle from 2009. The two were modern reinterpretations of Eau de Rochas — created in 1970 by Nicolas Mamounas, which took a cue from Apollo’s fountain in Delphi.
In France, the 50-ml. eau de toilette bottle of Songe d’Iris retails at 48 euros, or $62.80 at current exchange, while the 100-ml. goes for 72 euros, or $94.25.
The fragrance made its debut exclusively in France’s Marionnaud stores on Monday. It will then hit counters on July 1 elsewhere in the country and also markets including Spain, Sweden, Denmark, Finland, the Benelux countries and Switzerland.
Executives at Procter & Gamble, which owns Rochas, would not discuss sales projections. However, industry sources estimate Songe d’Iris will generate 15 million euros, or $19.6 million, in first-year retail revenues worldwide.