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WWD.com/beauty-industry-news/fragrance/rihanna-set-to-launch-her-second-scent-rebelle-5378642

fragrance

November 18, 2011

Rihanna Expands Scent Offerings With Rebelle

The new fragrance, which is a packaged in a variation of the Reb’l Fleur bottle, is expected to generate sales equaling 70 percent of the original scent.

By Pete Born

with contributions from Evan Clark

fragrance/news

When Rihanna launched her first fragrance, Reb’l Fleur, she asked her fans in a Web video if they considered themselves to be a rebel or a flower. A resounding 68 percent voted for the rebellious...

Rihanna Expands Scent Offerings With Rebelle

The new fragrance, which is a packaged in a variation of the Reb’l Fleur bottle, is expected to generate sales equaling 70 percent of the original scent.

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