WWD.com/beauty-industry-news/fragrance/prada-readies-for-new-womens-scent-3595574

fragrance

April 29, 2011

Prada Readies for New Women’s Scent

Italian fashion house has transformed its existing joint venture with Puig SL into a license agreement and has extended its duration.

By Kerry Olsen

fragrance/news

MILAN — Prada is forging ahead with its fragrance business.

The Italian fashion house, together with its licensee, Puig SL, said Thursday they have transformed their...

Prada Readies for New Women’s Scent

Italian fashion house has transformed its existing joint venture with Puig SL into a license agreement and has extended its duration.

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