WWD.com/beauty-industry-news/fragrance/polo-reaches-for-a-new-generation-with-modern-reserve-1832650

fragrance

October 10, 2008

Polo Reaches for a New Generation With Modern Reserve

As the brand celebrates its 30th anniversary, Polo Ralph Lauren hopes its classic men's fragrance will attract a new generation of users.

By Michelle Edgar

fragrance/news

As the brand celebrates its 30th anniversary, Polo Ralph Lauren hopes its classic men’s fragrance will attract a new generation of users with Polo Modern Reserve, a scent designed to give an alternative...

Polo Reaches for a New Generation With Modern Reserve

As the brand celebrates its 30th anniversary, Polo Ralph Lauren hopes its classic men's fragrance will attract a new generation of users.

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