Paris Hilton is playing seductress with her newest scent, called Siren, and licensee Parlux Fragrances Inc. is hoping the hotel heiress’ act is one that consumers haven’t tired of.
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Paris Hilton is playing seductress with her newest scent, called Siren, and licensee Parlux Fragrances Inc. is hoping the hotel heiress’ act is one that consumers haven’t tired of.
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