Marc Puig: The Art of Storytelling

When the company had operating losses in 2004, it did some serious soul-searching to identify its raison d’être, the executive said.

By Jennifer Weil

fragrance/news

When the going got tough for Puig, the 98-year-old family-owned Spanish fragrance and fashion business dug deep and mined its strength: storytelling.

“Our company grew a lot during...

Marc Puig: The Art of Storytelling

When the company had operating losses in 2004, it did some serious soul-searching to identify its raison d’être, the executive said.

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