In the cosmos of celebrity marketing, one of the ultimate icons has finally been snared.
A decade after reinventing the Hollywood-driven fragrance category, Coty Inc. has signed a licensing...
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fragrance
November 4, 2011
Madonna Issues 'Dare' to Industry
Her new signature scent, called Truth or Dare by Madonna, is being produced by Coty Prestige and will make its debut March 26 at Macy's.
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