WWD.com/beauty-industry-news/fragrance/lilly-pulitzers-new-squeeze-fragrance-1717112
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Lilly Pulitzer's New Squeeze: Fragrance

fragrance/news
After half a century in the apparel business, Lilly Pulitzer is adding a little juice — as in fragrances — to the mix. The scent trio, dubbed Beachy, Squeeze and Wink, will begin rolling out...