Women’s Wear Daily
04.20.2014
fragrance
fragrance

Lancôme to Air One-Shot Ad for Scent

The two-minute spot for La vie est belle women’s fragrance will run Dec. 23 on France television’s TF1 channel.

fragrance/news
Lancôme La vie est belle

PARIS — Lancôme International is revving up for an airing on French television of a yet-to-be-seen, long-format advertisement for its La vie est belle women’s fragrance.


The two-minute spot includes a first, light-infused section conjuring up Lancôme’s founder, Armand Petitjean, and “the crystal smile” bottle created in 1949 for the brand’s VIP clients. (La vie est belle’s flacon takes its form, as well.) The second part is comprised of a long version of the fragrance’s ad — that’s been shown since its launch starting in mid-August — which stars Julia Roberts and was directed by Tarsem Singh.


The film is to be shown once, on France’s TF1 television station on Sunday at 8:30 p.m.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Beauty


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or