WWD.com/beauty-industry-news/fragrance/hugo-boss-sets-launch-for-next-mens-scent-6523991

fragrance

December 6, 2012

Hugo Boss Sets Launch for Next Men's Scent

The newest fragrance, launching in January, is the 20th anniversary of the Hugo fragrance brand at Procter & Gamble Prestige.

By Susan Stone

fragrance/news

Hugo is turning 20 and seeing red — a color at the soul and center of the brand’s identity, and on the label of every suit.

Hugo Red, the newest fragrance, is set to launch...

Hugo Boss Sets Launch for Next Men's Scent

The newest fragrance, launching in January, is the 20th anniversary of the Hugo fragrance brand at Procter & Gamble Prestige.

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