WWD.com/beauty-industry-news/fragrance/ferrari-revs-up-fragrance-engine-6116987

fragrance

July 26, 2012

Ferrari Revs Up Fragrance Engine

With the launch of Red Power, the new men’s eau de toilette, licensee Perfume Holding aims to capitalize on the brand’s luxury appeal.

By Cynthia Martens

fragrance/news

MILAN — With the launch of Red Power, the new Ferrari men’s eau de toilette, licensee Perfume Holding aims to capitalize on the brand’s luxury appeal and consolidate...

Ferrari Revs Up Fragrance Engine

With the launch of Red Power, the new men’s eau de toilette, licensee Perfume Holding aims to capitalize on the brand’s luxury appeal.

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