WWD.com/beauty-industry-news/fragrance/esxence-fragrance-fair-gains-momentum-5845909

fragrance

April 5, 2012

Esxence Fragrance Fair Celebrates Niche Scents

Of 155 international brands that showcased their wares at Milan’s annual perfume salon, a third of them were new this year.

By Cynthia Martens

fragrance/news

MILAN — The artisanal fragrance movement is steadily gaining steam with retailers. Attendance at Esxence, an annual four-day niche perfume salon held here, was up this...

Esxence Fragrance Fair Celebrates Niche Scents

Of 155 international brands that showcased their wares at Milan’s annual perfume salon, a third of them were new this year.

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