Women’s Wear Daily
04.24.2014
fragrance
fragrance

Elle Fanning Stars in Fragrance Film

The advertisement is for the Lolita Lempicka scent, which was launched in 1997.

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COMMERCIAL BREAK: Elle Fanning stars in the new film advertising campaign for Lolita Lempicka’s signature women’s scent. It was filmed by Yoann Lemoine (aka Woodkid), who also composed an original score for the project.


 The film comes in various lengths, including a 2-minute-and-50-second version. Ads are destined for television, movie theaters and Internet and will be aired in numerous countries, including France and the U.S., starting on Sept. 18. The Lolita Lempicka fragrance, which was launched in 1997, became a bestseller.

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