WWD.com/beauty-industry-news/fragrance/diesel-powers-into-the-roaring-twenties-1717124

fragrance

August 15, 2008

Diesel Powers Into the Roaring Twenties

When Diesel launched its Fuel For Life fragrances a year ago, the masterbrand was portrayed as being so intoxicating that the it was as irresistible as drugs.

By Jennifer Weil

fragrance/news

PARIS — When Diesel launched its Fuel For Life fragrances a year ago, the men’s and women’s masterbrand was portrayed in a teaser campaign as being so intoxicating...

Diesel Powers Into the Roaring Twenties

When Diesel launched its Fuel For Life fragrances a year ago, the masterbrand was portrayed as being so intoxicating that the it was as irresistible as drugs.

Send to a Friend

Success!

Your Email was sent succesfully.

Error!

Your Email was not sent.