WWD.com/beauty-industry-news/fragrance/ck-one-to-add-shock-value-to-franchise-3694741

fragrance

July 1, 2011

Ck one to Add Shock Value to Franchise

The company that pioneered the idea of the unisex fragrance is choosing to do separate men’s and women’s fragrances for ck one Shock, its latest launch.

By Julie Naughton

fragrance/news

Calvin Klein is planning to add a little shock to its ck franchise this fall with a new fragrance masterbrand.

In a departure for the brand, the company that pioneered the idea of the...

Ck one to Add Shock Value to Franchise

The company that pioneered the idea of the unisex fragrance is choosing to do separate men’s and women’s fragrances for ck one Shock, its latest launch.

Send to a Friend

Success!

Your Email was sent succesfully.

Error!

Your Email was not sent.