Chanel is looking to raise the profile of its men’s scent business this fall with Bleu de Chanel, its first major male fragrance since 2004’s Allure Homme Sport and its first men’s...
July 16, 2010
Chanel To Launch New Men's Masterbrand
Chanel will introduce Bleu de Chanel men's scent this fall, and has tapped Martin Scorsese to direct the ads.
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