A successful fragrance is a critical element of a well-rounded lifestyle brand — and it’s something that the BCBG Max Azria Group has been missing. The new BCBG Max Azria fragrance could...
July 22, 2011
BCBG Reenters Scent Arena
Launching Aug. 1, the fragrance is the result of a licensing deal struck between the brand and New Wave Fragrances.
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