WWD.com/beauty-industry-news/fragrance/balenciaga-returns-to-the-fragrance-game-2356255
fragrance
fragrance

Balenciaga Returns to the Fragrance Game

fragrance/news

PARIS — Balenciaga is taking the plunge back into the fragrance market with a signature women’s scent, due out in February.

Called Balenciaga Paris, it is the...