WWD.com/beauty-industry-news/fragrance/a-dangerous-new-flower-for-balenciaga-6018428

fragrance

June 29, 2012

Florabotanica: A Dangerous New Flower for Balenciaga

The new fragrance, aiming for the 18-and-up market, is intended to double the brand’s scent business.

By Julie Naughton

fragrance/news

NEW YORK — “We see this as a game-changer for the brand,” said Catherine Walsh, senior vice president of American Fragrances for Coty Prestige, speaking of Florabotanica.

Florabotanica: A Dangerous New Flower for Balenciaga

The new fragrance, aiming for the 18-and-up market, is intended to double the brand’s scent business.

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