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After nearly a decade of declining sales, the more than $3 billion American fragrance industry will attempt to drive more usage among consumers this winter with a landmark multimedia campaign that...
Fragrance Foundation to Launch Multiplatform Campaign
Fragrance Foundation to Launch Multiplatform Campaign
by
Posted Friday October 02, 2009
From WWD Issue 10/02/2009
After nearly a decade of declining sales, the more than $3 billion American fragrance industry will attempt to drive more usage among consumers this winter with a landmark multimedia campaign that...
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