“Styer’s Nursery will launch [Urban’s] previously announced fourth brand, Terrain,” the retailer said in a statement. “The goal of Terrain is to transform the local garden center into an experience that celebrates the beauty and abundance of nature while offering an eclectic mix of garden-inspired products tailored for the contemporary customer.”
Richard A. Hayne, chairman and founder of Urban Outfitters, said the company looks “forward to growing Styer's existing business and integrating it into our Terrain brand. We believe Terrain at Styer's will become one of the premier contemporary garden centers in the country.”
For complete coverage, see Tuesday’s WWD.