L'Oréal's Web site has a section titled "Meeting L'Oréal," which provides information on internships, apprenticeships, meeting with students on campus and its entry management program. The company's "Business Games" initiative speaks directly to undergraduate and M.B.A. students. Its "E-Strat Challenge" competition, for example, allows students in their final year of studies to put themselves in the role of a general manager in order to experience the challenge of running their own beauty company. "I have a pretty positive perception toward L'Oréal from all their commercials and products," noted one student. Tattanelli also pointed out, "This company has a clear brand image, and its advertising campaigns are speaking to younger consumers."
"From what I have seen myself, Target is heavy with its student recruiting efforts," said Tattanelli. "The company works hard at spending time with people on campus, by hosting various events for them." Target sponsors on-campus presentations, designed to help educate students about the company and its career opportunities. The retailer's Web site also provides recent college graduates and students with information on internships within the company headquarters, distribution centers or retail stores. Students' perceptions of the brand are impressive: "My perception of Target is positive due to their work with environmentalism and their ability to portray themselves as successful, innovative, and friendly," commented one student.
"A few years ago, this company was on the top of our rankings," stated Tattanelli. "Gap carried lots of brand image, lots of marketing campaigns, but the name has dropped lately, most likely due to its overall performance." Currently, the company offers a wide range of training programs and opportunities for recent college graduates and those looking to gain valuable "real world" experience while still in school. Gap's nine-month Retail Management Program, for example, offers participants exposure to principal areas of business through special projects and rotations in different departments. The Manager-in-Training Program provides training and development for graduates interested in store management.