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Toledano acknowledged that many smaller European fashion brands have had a tough time in recent years. Chief among the challenges is a dwindling specialty store market which makes heavy investments in direct retail a must — an onerous undertaking for some firms.
However, he said the fundamentals for success — desirable products, creative and talented teams and rigorous management and logistics — are the same for megabrands or niche players.
“We have to stop saying it’s impossible for small companies to grow,” Toledano said. “The next big companies are the small ones.”