WWD.com/beauty-industry-news/financial/sideout-brand-heads-to-china-742129
financial
financial

Sideout Brand Heads to China

NEW YORK — Cherokee Inc. has licensed the Shanghai Bolderway Fashions Co. division of Guangdong Leaderway to bring Cherokee’s Sideout label to the Chinese market.Under terms of the 10-year agreement, Bolderway will market...