WWD.com/beauty-industry-news/financial/sheri-mccoy-accelerates-digital-push-at-avon-6788881

financial

February 21, 2013

Sheri McCoy Accelerates Digital Push at Avon

The chief executive officer is pushing for a more contemporary approach to direct selling that would move the brand deeper into the digital realm.

By Molly Prior

financial/news

Sheri McCoy is working to bring a sense of urgency to the 127-year-old Avon Products Inc., and with it could come bold changes.

Nine months into her tenure as chief executive officer, McCoy...

Sheri McCoy Accelerates Digital Push at Avon

The chief executive officer is pushing for a more contemporary approach to direct selling that would move the brand deeper into the digital realm.

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