Scoop has no shortage of competition. Barneys Co-op, Intermix and Calypso are established players, while Neiman Marcus' Cusp is another entry that could further crowd things if the company decides to roll it out after its test period.
Scoop is not hesitant to expand at a time when the difficult economy has left some independent specialty chains feeling jittery.
"When everybody is so afraid of what's happening in retail, we're proactively saying that we're excited to grow this business and are looking for the best people in this industry to help us," Greenfield said. "Retail is going to always thrive. It's going to have good times and bad times, but people don't lose their desire for great products. These are the times you have to work harder."