Scoop Picks CEO, Set to Build Brand

Scoop has the visionaries - co-owners Stefani Greenfield and Uzi Ben-Abraham. Scoop has the money - an unnamed private investor.

Stefani Greenfield Scoop

Stefani Greenfield, Scoop

Photo By WWD Staff

NEW YORK — Scoop has the visionaries — co-owners Stefani Greenfield and Uzi Ben-Abraham. Scoop has the money — an unnamed private investor. Now the retailer has the management and operations expert — Melanie Cox, a consultant to Prentice Capital and Cerberus Capital on specialty retail investments, has been named president and chief executive officer.

"She will help build and grow the infrastructure so that we can take the company to the next level," Greenfield said. "Uzi can focus on new real estate deals and I'll do more creative, such as branding and marketing.

Cox held management and operating positions for 15 years in fast-growth companies such as Urban Outfitters. She will be responsible for the day-to-day operations of the business. Her priorities will be to expand the domestic store footprint as well as pursue other growth opportunities.

Cox said she is eager to "be joining the Scoop team and I look forward to building upon the company's success as we evolve and position the brand for future growth. I have the utmost respect for the brand."

Scoop, which started as a women's store in SoHo, here, has grown to 15 units in the U.S. The retailer opened a 10,000-square-foot megastore at 473-475 Broadway here last year and has introduced new concepts such as Scoop It Up, an outlet store, also on Broadway. Scoop has been testing the international waters with a small beach shop in Mykonos, Greece, and plans to open a full-line Scoop unit in London this year.

The stores do a minimum of $1,500 in sales per square foot, Greenfield said.

"In the next year we'll open two to three stores," she said. "We're growing our wholesale business and expanding internationally. We need someone who is going to spearhead all of the operations. Together, we plan to build on our success, and with Melanie on board, achieve our larger vision for the brand."

Scoop Beach, the company's wholesale collection with 12 months-a-year delivery, has almost 200 retail accounts worldwide. "We're exploring both national and international expansion on a retail and wholesale level," Greenfield said. "Collectively we will come up with additional concepts. We're always up to something clever. And Melanie will help us grow the business in ways we haven't thought of."
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