Women’s Wear Daily
04.23.2014
financial
financial

Prada Taps Schnitzler for German Post

Prada Group has further bolstered its management ranks by appointing former LVMH Moët Hennessy Louis Vuitton executive Gabriella Schnitzler to the newly created role of chief executive officer in Germany.

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financial/news
MILAN — Prada Group has further bolstered its management ranks by appointing former LVMH Moët Hennessy Louis Vuitton executive Gabriella Schnitzler to the newly created role of chief executive officer in Germany.

Her appointment follows that of Graziano de Boni, who quit Valentino in May to head Prada's business in the United States. Both began their new jobs on Tuesday, reporting to Brian Blake, Prada Group's chief operating officer based here.

Swiss national Schnitzler was managing director of LVMH in Germany and Austria from 2001, as well as being responsible for the wholesale business of Celine, Givenchy and Loewe.

Prior to that Schnitzler was managing director of Guerlain in Germany, and has worked in various marketing, brand and management roles at Beiersdorf, L'Oréal and Estée Lauder.

She was unavailable for comment Wednesday.

Prada said it had tasked Schnitzler with growing the group's retail presence in Germany — from four shops currently in Hamburg, Düsseldorf, Frankfurt and Munich — and building the wholesale business there.
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