financial
financial

Opening Up to Luxe: Santa Monica Mall to Get a Makeover

California's Santa Monica Place is set to shed its dated, mainstream mall format and be transformed into an open-air luxury destination.

financial/news
Brant sees no direct competition nearby, and noted that the closest luxury rivals are in Century City and on Rodeo Drive, which are more than five miles away.

"Santa Monica Place has been a very productive, strong 'B' mall generating over $500 in sales per square foot," Brant said. "But it's not as productive as it should be given the demographics of Santa Monica."
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