Elizabeth Arden Inc. is breaking out the smelling salts in a bold move intended to awaken a “sleeping giant” with the overhaul of its flagship Elizabeth Arden brand.
“This...
financial
financial
February 2, 2012
Elizabeth Arden to Revamp Flagship Brand
The ultimate goal, said ceo E. Scott Beattie, is to land Elizabeth Arden a spot among the top 10 beauty brands, up from its current rank of 15.
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