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Sitting within the underwear and swimwear pavilion, it was easy to point out the differences in quality and workmanship between booths, Chong said.
"Buyers who see more stylish product and want cheap prices don't even stop by" Grandland's booth, he said, adding that competitors from China offer cheaper fare that might cater to Asian countries such as the Philippines, as well as South America and Mexico.
Shanghai Diyang Import & Export signed up for this fair after business was good at the first show, said Francis Wu, who works in sales for the rubber boot company that makes colorful, stylish Wellingtons for all ages.
Wu said the company wants to develop the China market, but it is "waiting for the chance" because the country doesn't have "fashionable boots…only solid colors." Clients include Marks & Spencer and Tesco.
Another company that came back because of good business the first time was Beina, a Hong Kong company specializing in high-end silk neckties and accessories mainly for the European market.
"We can attract more buyers" at a specialized fair, said Leo Man, the general manager. Some customers who didn't buy the first time showed interest in their products when they saw them at the fashion accessories fair again, he added.